Revanth Kumar Guttena

Welcome to My page

A Little

About Me

I hold two international postgraduate degrees listed in the QS world ranking and presently working at Woxsen University as Assistant Professor. I completed bachelor’s degree in production technology from Jawaharlal Nehru Technological University (JNTU), India and Master’s degree in Imagineering from Breda University of Applied Sciences, Netherlands. I obtained my PhD degree in Business Administration (Marketing) from National Dong Hwa University, Taiwan. I have about 10 years of teaching, research, and industry experience. With versatile national/international experience, I can significantly contribute to the growth of the Institution and my research outreach shall help the University to build the collaborative national/international research network. My research interests include Co-creation, Consumer Behavior, Social Media, Appreciative Inquiry, Design Thinking, Complexity Theory, and Systems Thinking.

Education

Assistant Professor 20123- Till date

Woxsen University (ACSB, EFMD), India

Doctor of Philosophy (Ph.D) - Business Administration (Marketing) 2019 - 2022

National Dong Hwa University (EUCTA, UMAP, AACSB, PPUL), Taiwan

Master of Business Administration 2017 - 2018

Master in Imagineering – Business Innovation from the Experience Perspective

Breda University of Applied Sciences, Netherlands

Master of Business Administration - HR/IT 2010 - 2012

Osmania University, India

Bachelor of Technology - Production Engineering 2001 - 2005

Jawaharlal Nehru Technological University, India

Work Experience

Woman sitting at table with laptop and editing photos

Assistant Professor Jul’ 2023 – Till Date

Woxsen University - Hyderabad, India

Research Scholar Sep’ 2019 – Aug’ 2022

National Dong Hwa University - Hualien, Taiwan

Assistant Professor Sep’ 2018 – Jul’ 2019

ISO Degree College, Osmania University - Hyderabad, India

Lecturer Sep’ 2013 – Aug’ 2017

Nizam College (Autonomous), Osmania University - Hyderabad, India

Mobile Game Tester Jul 2008 – Aug’ 2012

Gameloft Software Pvt Ltd - Hyderabad, India

My Research

Influence of Social Media Interactions on Vaccination Intention in India: An Application of the Stimulus-Organism-Behavior-Consequence Framework

International Journal of Human–Computer Interaction, DOI: 10.1080/10447318.2022.2092952

Backer funding intention in reward-based crowdfunding: service-dominant logic and stimulus-organismresponse perspectives

nternational Journal of Bank Marketing, doi.org/10.1108/IJBM-03-2022-0127

Publications

·Guttena, R. K., Wu, C. H. J., & Atmaja, F. T. (2023). The influence of brand-related social media content on customer extra-role behavior: a moderated moderation model. Journal of Product & Brand Management. Ahead of Printing. (Peer Reviewed, SSCI IF – 5.6; Scopus CiteScore – 10.2), Web of Science – ABDC - A.

Cedric Hsi-Jui Wu, Ferry Tema Atmaja*, Yu-Chien Ko and Revanth Kumar Guttena (2023). Backer funding intention in reward-based crowdfunding: service-dominant logic and stimulus-organism-response perspectives, International Journal of Bank Marketing, 41(2), 289-311. (Peer Reviewed, SSCI IF – 5.706; Scopus CiteScore – 9.0), Web of Science, ABDC – A.

Cedric Hsi-Jui Wu, Revanth Kumar Guttena*, and Ferry Tema Atmaja (2022). Influence of Social Media Interactions on Vaccination Intention in India: An Application of the Stimulus-Organism-Behavior-Consequence Framework, International Journal of Human–Computer Interaction, 1-12. (Peer Reviewed, SSCI IF – 4.920; Scopus CiteScore – 7.3), ·Web of Science – ABDC - B.

Revanth Kumar Guttena (2015). International Students in Indian Universities, with special reference to Osmania University, Telangana State – Prospects and Challenges. Business Vision, 11(2), 98-115.

Revanth Kumar Guttena (2015). Global Education in USA – Emerging Global Leaders to the World. International Journal of Advanced Research in Education & Technology, 4(1), 111-117.

Conferences

Revanth Kumar Guttena (April 2022). Antecedents and Consequences of Co-Creation Experience: A Study on Luxury Salons in Taiwan. In proceedings of 4th International Conference: Impact of Current Events on the Future of Business (pp-21), India.

Revanth Kumar Guttena (January 2022). COVID-19 Crisis - Coping up Strategies of Companies to Sustain in Markets. In proceedings of 15th International Conference on Business and Finance – 2022 (pp-42), India.

Revanth Kumar Guttena (July-August 2020). The Impact of COVID-19 on Global Business – Butterfly Effect Theory Perspective. In proceedings of International Web Conference –Pandemic Effect and Global Economy: Unseen Challenges & Opportunities-Post COVID -19 Diagnosis (pp-120), India.

Revanth Kumar Guttena (March 2015). A New Age platform for studying Consumer Behavior - Trends Challenges & Innovations in Management. In proceedings of National Seminar, Mahatma Gandhi University. (pp-66), India.

Projects

Design Assignment in The Netherlands – A one month project was done for an elderly home in the Netherlands. The aim of the project was to come up with a design core that is operational throughout the organization that can revitalize the meaning of the elderly home and attract elderly people to live in the community. The Generative developed - “Ageing Gracefully”.

Design Assignment in Belgium – A two month project was done for the municipality of Lommel city, Limburg Province, Belgium. To revitalize the city Centre, to make the city more flourishing and attracting entrepreneurs. As Imagineer, I was responsible to understand the stakeholders, facilitate creative sessions with them through which a network was formed for co-creation and collaborative work between different stakeholders, ideas on how to use the Generative of the city - “Pure Energy” effectively were achieved.

Design Assignment in South Africa – The main theme of the field trip was “Women Empowerment and Entrepreneurship”, for 15 days. Visited organizations in Cape Town and Durban to study how women entrepreneurs are working and their support systems, there by suggesting different ways to encourage and creating platforms for women towards empowerment. Website, Dream book, Logo called “Sabwubona – Sisterhood for Empowerment” were some suggestions as part of the project.

Subjects Taught